I'm running Windows 1909 "SAC" and was having the same issue.
Contacted the VMware support and they have no clue what was causing it. They do know that this is a Microsoft Windows issue and not VMware.
So the workaround that I did that works for me was prior to cloning the master, I reinstalled VMware Tools and then disabled the NIC.
After that the guest customization did its job.
VMware support was watching me when I did this.
There's a possibility that only disabling the NIC might work as well but I'm just letting you know what works for me.
So I just need to remember to always disable the NIC prior to provisioning the desktops because after the cloning is done, the NIC is automatically enabled.
PS.
I also know that removing the Windows Store and all its apps also works by running the script mentioned above.
But I want to keep the apps due to the user needs to use default Apps such as Photos, Groove Music, Movies & TV, and Maps so I didn't go that route.
Hopefully this is helpful for others and Microsoft will fix this issue ASAP.