Here are the steps I am following -
downloaded arm .img file
Using disk utility on the mac, I convert .img to .cdr
per instructions I have found, I rename .cdr to .iso
After installing the vm and starting it up, I see the following -
PXE on IPv4, followed by
PXI on IPv6, followed by both of the http version of the PXE messages I indicated I had also seen.
I have rechecked the ARM Fling PDF and dont see that I missed any steps during installation of ESXi.
Suggestions on next steps to try ?
Like I said in my first message, I am experience with big boy ESXI, so this isnt my first rodeo.
Ron