Good Morning Jason.
The 'Featured Offerings', as shown in the right-hand-pane of your ficture, is set as follows:
Login to the SC-UI(spadmin)>Catalog-tab>featured Offerings-tab
The below information is a more general one. Of course to be changed according to your wishes.
About how to build/setup a CA Service Catalog Businesss Unit structure.
https://comm.support.ca.com/kb/how-to-buildsetup-a-ca-service-catalog-businesss-unit-structure/kb000010846
Please check on the below which is about the CA Service Catalog Businesss Unit structure.
For (end)users to see their Catalog/Offerings.
How to build/setup a CA Service Catalog Businesss Unit structure.
https://comm.support.ca.com/kb/how-to-buildsetup-a-ca-service-catalog-businesss-unit-structure/kb000010846
Where 'SC' stands for CA Service Catalog.
In SC/catalog/configuration
>System Configuration>'Use Service Provider Catalog Only' should be No.
When also 'Use Service Provider Configuration Only' is set to No,
you then need to hit 'Change Business Unit', select the BU of your choice and set it's properties.
The BU-structure needs then be defined like this:
'SP Catalog' - Highest/Top-level BU (root BU or service provider BU).
'Catalog Sub BU' - The next level BU to hold the catalog/services/offerings.
'Users Sub BU' - The BU to which the user needs to be set for.
The catalog that users for this 'Users Sub BU' would see, is that of the 'Catalog Sub BU', the parent-BU.
As explained in the following example:
'ParentBU' - Highest/Top-level BU (root BU or service provider BU).
'CatBU ' - The next level BU to hold the catalog/services/offerings.
AND another/next-level BU:
'UserBU' - The BU to which the user needs to be set for.
In SC/catalog/offering:
>Change BU to 'CatBU' and add offerings in there.
In SC/admin/users:
>Add or edit user 'user01' and set it's BU to 'UserBU'.
After login with 'user01':
>Home/Requests > The catalog content of 'CatBU' will be shown.
I hope this will help you further. Kind regards, Louis.