When you applied RO72257, were any errors received at all? From what I can see in the .jcl packaged in RO72257 it should be deploying the files as follows:
FILE:patches\cum1\data_USRD_2601_INSERT.dat:NEWFILE:
FILE:patches\cum1\data_USRD_2601_UPDATE.dat:NEWFILE:
FILE:patches\cum1\data_USRD_2738.dat:NEWFILE:
FILE:patches\cum1\data_USRD_2748.dat:NEWFILE:
FILE:patches\cum1\data_USRD_2789_UPDATE.dat:NEWFILE:
FILE:patches\cum1\data_USRD_2789_INSERT.dat:NEWFILE:
One thing I'd be interested in is if the .HIS file in your ServiceDesk directory is updating to state that these files are deployed, you may want to check there.
Also I wonder if there is a possibility of a Operating System rights issue, perhaps the account being used to apply the patch doesn't have the ability to add new files to the ServiceDesk install folder. Perhaps it may be worthwhile to reapply the patch, but run Applyptf "As Administrator".