Agreed. You're still getting the benefits of virtualization. So the same thing applies to the big servers, as the smaller servers. If you have the resources, then it's good to get them in a format that lends itself to services provided by virtualization, ha/dr, hardware independence, snapshots, etc.
Wouldn't you want the servers you really can't lose to be in a format that you can easily recover in case of a failure?
-KjB