Unless I'm missing something, the image you posted only shows the USB Controller. The USB Controller is what allows the VM to see/use USB devices. That's comparable to adding a NIC card to the VM with no IP and expecting to get online.
1) You have the controller added, make sure that VMTools are installed on the VM.
2) Make sure that your host supports USB3.1, if not, knock the controller down to USB2.0.
3) Plug your USB device into the host that the VM is on, and you'll need to add the Host USB Device.
4) If the host recognizes the USB device, you'll see it available to add from t a drop-down list after you add the Host USB Device. In your snapshot you should "Add other device", and you should have a USB Device option.