I had a similar problem when installing a 64-bit Debian 9.x VM from a VirtualBox .ova file on VMware Workstation 14 Pro.
The problem was that the guest OS was set to "other" in Settings->Options->General
If I set the OS to Debian 9.x, VMware complained about the BusLogic SCSI driver being incompatible and would not launch the VM.
Finally following another post, I set the OS type to ubuntu (even though it's Debian). Then it all worked; I was able to mount the vmware tools ISO and the "Install VMware Tools" menu option was available. Then in the VM it just appeared as if a CD had been put in the drive.