Vmware manages the size of the hard disk, but the operating system of the Virtual Machine manages the size of the partition. You'll need to extend the partition in the OS as well.
If it is windows 2008 or later, it's super easy. Just go into disk management, rescan disks so the new hard drive space shows up, right click on partition and hit extend. Wizard walks you through it and it can be done on the fly with no downtime.
Older windows or other OS you'll probably need to use a bootable cd ISO with partition management tool, like diskparted or acronis.