case N° 00450316
You can rename almost all objects in the portal by using the localization function in the admin UI. Go to Administration --> Localization and select the desired language (default is English), you can rename all static and dynamic objects there.
Specifically the "name" attribute would be under "UI Screens" --> "Campaigns" --> "name"
I am marking this idea as delivered, please let me know if that's not the case.