Hi Venkatesh, following are some things to examine:
1) If you are able, use a LISA Test Case and send a request using Webservice Execution XML or Raw Soap. The response you see returned to the test case step will be the content as it was when it came from your service. If it is XML, there is a good bet that SOAP UI is converting it.
2) If the response to your test case is converted from XML into JSON, check your VSI and VSM. In the VSI, look at the response that is generated. Is that response in XML or JSON format? Also, for this response, CLICK the MetaData tab and check to see if there are any HTTP meta data tags indicating that the response is JSON. If this all looks good, open your VSM and check the Responder Step, Filters. Are there any response DPHs added in? If so, do the DPHs perform any actions that convert the response from XML to JSON?
If your LISA Test Case returns XML, I would look more deeply into SOAP UI and ensure that SOAP UI is not automatically converting the response. I saw a scenario last week where a customer submitted a SOAP UI request and SOAP UI converted the XML response to JSON.