Thanks James/Dirk,
Another way to run SOAP UI test cases is via Command Line options!
Running SoapUI TestRunner for [ScaleIOFlexibleActivation]
directory: C:\Program Files\SmartBear\SoapUI-5.2.1\bin\.
command: cmd.exe /C testrunner.bat -e https://scaleIOActivationService.cf.isus.emc.com -s AuthorizedUser -r C:\Users\rathnr\Downloads\ScaleIOFlexibleActivation-soapui-project.xml
Configuring log4j from [C:\Program Files\SmartBear\SoapUI-5.2.1\bin\soapui-log4j.xml]
This is something can be used via CA RA actions to invoke REST/SOAP test cases uploaded in SOAP UI utilities.
Output can be taken to a string to validate success or failure of each case, which can be used for sending notifications to app developers.
Let me know if you have any questions.