ValueOps ConnectALL Product Community

 View Only

What's New in CA Mobile App Analytics 15.4

By DerekStevens2 posted Dec 04, 2015 01:50 PM

  

We’re excited to announce the new features in the CA Mobile App Analytics 15.4 release. CA Mobile App Analytics is a tool that provides deeper insight into your mobile apps through performance, crash and usage analytics.

 

Here’s what’s new in CA MAA 15.4:

App Screen Heatmaps

App Flow

Analytics for Wearables

Video Session Playbacks with PII Protection

Granular Alerting and Filtering

Contextual Deep-Linking to APM Team Center

 

App Screen Heatmap and App Flow

 

With the release of CA MAA 15.4, we’ve introduced screen heatmaps which provides a per-screen visualization of user behavior and app issues. This feature captures user interactions on a screen such as touch events and user gestures and provides screen level metrics, such as crash counts. Knowing how users interact with your app will help you optimize content placement in future app releases.

 

MAA1.png

Figure 1: CA MAA Screen Heatmaps

 

App Flow

 

App Flow visualizations display how users are flowing through your app with metrics such as drop-off rates and an aggregated view of the number of screens users are accessing per session. This feature provides you with the ability to quickly understand the path users are taking to get to various app functionality which in turn allows you to optimize your app so the most popular functionality is easily accessible for your users.

 

MAA2.png

Figure 2: CA MAA App Flows

 

Analytics for Wearables

 

With this release, we’re excited to introduce analytics for wearables, starting with support for Apple Watch apps. Business owners can gain insight into Apple Watch app usage and user retention. Developers can monitor app performance with metrics like app start up time and identify user interactions such as touches, gestures, transactions, and more. CA Mobile App Analytics also provides the ability to track usage from one device to another (e.g. a user opens an app on Apple Watch and then moves to their iPhone to complete a transaction).

 

MAA3.png

Figure 3: CA MAA Usage Analytics for Wearables

 

Video Session Playbacks with PII Protection

 

With the use of reference screens, CA Mobile App Analytics provides video session playback with PII (Personally Identifiable Information) protection which allows developers to gather visual analytics without compromising user privacy. In addition, the reference screens require less data to be transferred from the device to CA MAA servers by using a library of screens instead of true screen captures which reduces the data transfer payload.

 

In the product screen capture below, the screenshots are reference screens. Visually, they appear the same as actual app screenshots and can still report on user interactions, such as touches and gestures, but instead of being actual screen which can expose user information, they are built from a library of pre-generated screenshots. 

MAA4.png

Figure 4: CA MAA Session View of Reference Screens

 

Granular Alerting and Filtering

 

In this release, we’ve introduced improved monitoring with granular altering and filtering. Operations can now create more granular alerting based on business priorities and filter to app version, specific URLs, error codes, and location.

 

MAA5.png

Figure 5: Setting a Threshold for Business Transactions in CA MAA

 

Contextual Deep-linking to APM Team Center

 

With the release of CA MAA 15.4, we’ve made the integration between CA MAA and CA APM tighter by enabling users to land directly to the specific business transaction and time slice of the transaction in CA APM when they drill down from a session in CA MAA. Using contextual deep-linking into APM, operations can reduce MTTR with quick contextual zoom-in from CA MAA to APM 10.1 Team Center. CA Technologies provides end-to-end visibility of business transactions that originate on the mobile app and gets fulfilled by the backend systems.

 

Figure 6: Drilling into a Specific Transaction in CA APM 10

 

Tracking Event in Hybrid Apps

 

Developers can now track specific events in hybrid apps with a JavaScript Bridge which allows them to capture custom events and screen captures on hybrid apps. This feature is only available on Android today.

 

Machine Base Learning for Transaction Monitoring

 

Last but not least, we’ve introduced machine based learning that dynamically flags slow transactions and highlights possible problems by looking at the moving average of transactions.

 

And that’s not all! We’ve added a number of other new features to improve your experience and the benefit you gain from using CA Mobile App Analytics. Join the CA Mobile App Analytics Live Demo on 12/10 to learn more and visit the link below to sign up for the CA MAA Freemium Offering!

 

Getting Started

 

There are two convenient ways to get started with CA Mobile App Analytics.

 

Developers: The SDK-based CA MAA Freemium Offering generates real-world customer data and provides you with the insights that are essential for delivering an exception user experience. The free trial takes five steps and less than five minutes to implement.

 

Operations and Business Analysts: The CA MAA Sandbox Demo allows you to explore a CA MAA environment, complete with all the app performance, crash and usage analytics you’d realize from a real-world installation without downloading any software.

 

Release Notes

 

You can find more details on CA MAA 15.4 in the release notes.

1 comment
0 views