When you’re an established global luxury brick-and-mortar retailer, with more than a century of success under your belt, how do you respond to the threat of online retail? Well for one major retailers in Europe, the answer was “head on,” with an aggressive expansion strategy into emerging high-end retail markets, including mainland China. With a history of being a pacesetter, the tony retail chain saw no reason to stop now. We spoke to them to learn more about how they use Clarity.
Q: What were the challenges you needed to overcome to be successful?
A: We needed to both improve effectiveness and efficiency internally to compete with online retailers, and drive our global expansion to increase our physical footprint. To do that we ... read more.