In this blog series, our digital product management steps have focused on strategic levels of the business – organizing the digital products in a way that makes sense for your business, mapping all products into a strategic roadmap, and prioritizing investment decisions effectively to optimize performance. Eventually, that strategy has to be converted into work, and that's where step four – empower – comes in.
When you are managing your business as a series of digital products, you need to create an environment where the delivery of work against those products is as effective and efficient as possible, while continuously validating that work aligns with the strategy and priorities.
To do that requires not just agile work practices, but agile teams that have the freedom and autonomy to adjust their work to ensure they remain aligned with the needs of their products. That becomes more difficult in a product-driven world because there aren't the natural endpoints that a project offers, where performance can be measured and validated.
In an environment of continuous delivery, it is paramount that teams understand what they have to deliver, product managers validate the speed and progress of performance, and finance quantifies business outcomes.
By combining Clarity and Rally Software into an industry-leading ValueOps solution for digital business and agile management, Broadcom lets your teams work the way they want, while still providing the measures and OKRs needed to monitor team performance. That includes time tracking, of course, but also story points, velocity, or any other measure of progress that makes sense to your business. Clarity also enables product managers to combine a stream of functional releases into a single version without the need for the artificial bundling of those features, which occurs with a traditional project.
That release concept draws a line in the sand to demonstrate value achieved and to confirm the performance of the product against the roadmap, to validate investment decisions, and to quantify ROI.
For project teams, ValueOps provides a direct connection between the work they do and the purpose of that work in terms of the product strategy roadmap, and connections to the business strategy roadmap. And that direct connection improves engagement and morale, empowering higher levels of performance for the team, as they understand how their work is contributing to business success. It also provides a perspective that enables them to drive new ideas and innovation because they understand the ultimate goals and strategy.
Beyond digital product management and the ValueOps combination of Clarity and Rally, you can access DevOps, AIOps, and Automation capabilities on Broadcom's Digital BizOps platform, which leverages artificial intelligence and machine learning to analyze, correlate and connect data across the entire company. With an unprecedented degree of transparency and visibility, you foster trust, alignment, and confidence. Research shows that when people feel empowered at their job, they are happier and more productive. This is a win-win for the business and the teams.