When companies acquire other companies, it can be challenging to keep product names recognizable while still providing the appearance of a unified and coherent product portfolio. Even when companies
don't change ownership, overzealous leaders and marketing types can cause havoc by renaming or rebranding existing product every few years.
- Recently, Broadcom bought CA and renamed a bunch of products.
- A while before that, CA bought Automic and renamed a bunch of products.
- Some time before that, Automic renamed a bunch of its products.
Today, the product names are a mess. When products are displayed in an alphabetized list, as in the
Filter by Product menu of the
Support Search page, it can be hard to find the product in which one is interested. The list is long and without much consistency. Some CA products have 'CA' as a prefix, while others do not. Some Automic products have the product suite name as an additional prefix, while others do not.
What is the product called in this particular list, I wonder?
- Automation Engine
- Automic Automation Engine
- Automic ONE Automation
- CA Workload Automation
- CA Automic Workload Automation
- CA Automic Automation Engine
No, it's none of these. The name is
CA Automic Workload Automation - Automation Engine.
I realize it's a challenge, but it really would be nice if all related products were grouped together. It would
also be nice if product names did not change every 18 months.